From China to Switzerland - One Way!

Today there are more than 60 Chinese companies in Switzerland. Often Chinese companies entering Switzerland are facing problems in integrating in Switzerland. This is illustrated with the several éclats in the Swiss press, which can be attributed to cultural, political and economical reasons. Our project was to find out about Chinese communication activites and to suggest a communication strategy helping them to improve their image. If you are interested in the reasons in detail and our recommendations, please click here to read more in our report.