From China to Switzerland - One Way!

Project Description

In order to analyse the obstacles hindering a successful Chinese integration into Switzerland, we have had the unique opportunity to establish a report on behalf of the Swiss leading PR- and communications agency, FARNER AG. Our group was supported by a coach from the ZHAW with considerable knowledge within the treated field.

The work was initiated through a profound analysis of the current press coverage about Chinese companies operating in Switzerland. On the basis of this research, we elaborated questionnaires for Chinese firms and for representants of the Swiss Media. Four face-to-face interviews with the following Chinese corporations being active in Switzerland were carried out: Huawei, Otian International, Ruida Electronics and Greatview. On the media side, we were able to acquire precious interview partners such as the NZZ am Sonntag, SRF and Finanz und Wirtschaft. Additionnally, a survey was sent out to further journalists via email in order to get valuable insights into the topic.

This website aims to highlight the gained knowledge about Chinese and Swiss communication styles and the country's attitudes towards Public Relations. The survey's results as well as the main findings derived from the research will brightly be presented.